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The Tipping Point: How Little Things Can Make a Big Difference is Malcolm Gladwell's breakthrough debut that brilliantly illuminates the phenomenon of how ideas, trends, and social behaviors spread like viruses. In this widely acclaimed bestseller, Gladwell explores the magic moment when a threshold is crossed and something tips into widespread popularity, changing the way we think about selling products and disseminating ideas.

Drawing on examples from the sudden rebirth of Hush Puppies shoes to the drop in crime rates in New York City, Gladwell identifies three pivotal types of people essential to social epidemics: Connectors, who bring people together; Mavens, who gather and share knowledge; and Salesmen, who persuade others. With simple, clear explanations and entertainingly illustrative anecdotes, he breaks down the science behind word-of-mouth, the stickiness of ideas, and how small, precisely targeted pushes can cause massive shifts in human behavior. This book has already become a classic, introducing the world to concepts that remain synonymous with understanding social change.