Value Creation 4.0 - Marketing Products in the 21st Century
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- Format
- Paperback
- Pages
- 260
- Published
- 2019
- Publisher
- Transnational Press London
About this book
The story
Value Creation 4.0 is a marketing guide to the age of the fourth industrial revolution ('Industry 4.0').
The cyber age of Industry 4.0 represents radical changes in many industrial sectors, in value creation and customers' value judgements.
This title draws attention to the situation which poses new challenges and risk
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