Marketing Public Sector Services
Part of Essential Skills For The Public Sector • Book 1 of 2
133 pagesPaperbacknewJan 2012
Volume 1 of 2 in Essential Skills For The Public Sector
Vol 1Vol 1
About this book
Marketing Public Sector Services is one of a series of books entitled Essential Skills for the Public Sector.
It sets out the fundamental principles of marketing and applies them to a public sector context.
The content includes the marketing mix, how to develop a marketing plan, market research techniques and examples
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