Marketing Public Sector Services
Book 1 of 2 in Essential Skills For The Public Sector
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- Format
- Paperback
- Pages
- 133
- Published
- 2012
- Publisher
- HB Publications
About this book
The story
Marketing Public Sector Services is one of a series of books entitled Essential Skills for the Public Sector.
It sets out the fundamental principles of marketing and applies them to a public sector context.
The content includes the marketing mix, how to develop a marketing plan, market research techniques and examples
Volume 1 of 2 in Essential Skills For The Public Sector
Vol 1Vol 1
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The Essential Skills For The Public Sector series
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