Rural and Heritage Tourism in Southeast and South Asia: Practical Insi

Rural and Heritage Tourism in Southeast and South Asia: Practical Insights and Perspectives, Volume 1, examines the evolving landscape of travel in these culturally rich regions. This business and management text analyzes the shift toward sustainability, digital integration, and local wellness experiences. It explores how the ASEAN Tourism Strategic Plan promotes green infrastructure and community engagement to mitigate the negative impacts of poorly managed tourism.

The volume addresses critical themes in business development and entrepreneurship, including vocational education, marketing strategies, and the socio-economic effects of the COVID-19 pandemic. It investigates the role of social media, women empowerment, and the impact of terrorism on tourism dynamics. By focusing on industrial relations and facility management, this book provides researchers and policymakers with actionable strategies for inclusive growth, cultural preservation, and responsible tourism management.