# Customer Relationship Management Fundamentals, Vol. 1

By **Rexcel Lagare**

- ISBN-13: 9781779568786
- Publisher: Arcler Press
- Format: Paperback
- Published: 15 Jan 2026

## About this book

Building and maintaining strong relationships with customers has become a cornerstone of business success. Effective customer relationship management (CRM) helps organizations enhance loyalty, satisfaction, and profitability. Customer Relationship Management Fundamentals provides an introduction to CRM concepts, system

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