# Marketing Fundamentals, Vol. 1

By **Risha Khandelwal**

- ISBN-13: 9781779568700
- Publisher: Arcler Press
- Format: Paperback
- Published: 15 Jan 2026

## About this book

Marketing is the foundation of any successful enterprise, connecting businesses with consumers through value creation, communication, and relationship-building. Understanding fundamental marketing principles enables organizations to effectively position products and services in competitive markets. Marketing Fundamenta

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