Herding Words
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- Format
- Paperback
- Pages
- 124
- Published
- 2019
- Publisher
- Wheatmark
About this book
The story
Learn how to deliver on the brand promise and become a better copywriter through the art of authentic storytelling.Today's consumer tolerance for clutter -- baseless product pitches, poor or mistimed messaging, and fluff marketing speak -- has all but flatlined.
Tired and frustrated with empty words, consumers have lit
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