Spiritual Merchants

Spiritual Merchants: Religion, Magic, and Commerce, Volume 1, examines the intersection of African-based belief systems and the commercial trade of ritual items in the United States. Author Carolyn Morrow Long explores the world of Voodoo, hoodoo, and Santería by profiling the retailers and manufacturers who supply spiritual products. This non-fiction study covers the production of traditional charms, soaps, and powders used for health, protection, and success.

The text analyzes the evolution of the religious supplies industry, from small-scale mail order doctors to global manufacturers. Long details the commodification of talismans and the role of outside merchants in the magic and mystic market. By focusing on African Americans and Afro-Caribbean cults, the book provides a detailed history of spirituality and medicine. This work serves as a comprehensive guide to the history of charms and the religious articles trade.