Marketing Science Fictions

Marketing Science Fictions Volume 1 examines the practical application of data science within a global marketing technology and research firm. Through an ethnographic study, Robert Cluley analyzes how businesses utilize data science methods to interpret consumer behavior and market trends. The text argues that the abundance of information generated by these tools requires a balance of creative practices to simplify and interpret complex analytics.

This work of business and marketing literature explores the intersection of technology and artistic intuition. By framing contemporary data-driven business as a form of marketing science fiction, the author discusses social and economic relations within the context of surveillance capitalism. It provides critical insights for students and academics specializing in computers and technology, politics and social sciences, and marketing processes and infrastructure.