# Marketing Management, Vol. 1

By **Russ Winer**

- ISBN-13: 9781292023410
- Publisher: Pearson Education Limited
- Format: Paperback
- Pages: 496
- Published: 30 Jul 2013

## About this book

For undergraduate and graduate Marketing Management courses. Go beyond the basic concepts with a strategic focus and integration of IT and global perspectives. Marketing Management reflects the dynamic environment inhabited by today's marketers, helping readers understand this increasingly global marketplace and the im

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