# Marketing Plan Handbook, Vol. 1

By **Marian Wood**

- ISBN-13: 9781292021676
- Publisher: Pearson Education Limited
- Format: Paperback
- Pages: 224
- Published: 9 Aug 2013
- Categories: Marketing, Handbooks, manuals, Handbooks, Planning, manuals

## About this book

For marketing courses that focus on creating a marketing plan. A step-by-step guide to creating a customized marketing plan. The Marketing Plan Handbook is the only planning handbook to guide readers, step-by-step, through the complete development of a realistic, customized marketing plan.

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