# Why Story Works and How You Can Make It Work For You: The Strategy of Story, Vol. 1

By **Nora Barry**

- ISBN-13: 9781105926402
- Publisher: Lulu.com
- Pages: 200
- Published: 14 Jan 2026
- Language: en
- Categories: Industries, Business & Money, Communications, Media & Communications, Skills

## About this book

Using story makes you a more effective communicator and public speaker. Full stop.Applying the structure of story to presentations and speeches creates a more direct, engaging and memorable interaction with your audience. Even complex ideas can be more easily understood and remembered within the framework of story.Story strategist and innovator Nora Barry has coached leaders on story at Lenovo, Red Hat, Oracle, Johnson &Johnson, and Genentech, among others. In her book she shows you how to:Structure business presentations that land. Make complex ideas clear and easily understood. Communicate with clarity. Connect with your audience. Speak like a pro. Polish your performance.This book is a practical framework for clear, persuasive business communications and presentations. It includes an extensive chapter on speaking tips that will help you deliver a more polished performance and be a more engaging and effective storyteller.

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