# Primal Marketing, Vol. 1

By **Michael Nicholson**

- ISBN-13: 9781041149071
- Publisher: Routledge
- Format: Hardcover
- Published: 14 Aug 2026

## About this book

Drawing on 25 years of research, consultancy, and teaching experience in the fast-moving consumer goods sector, Primal Marketing reveal the hard-wired motives driving customer behaviour and the secrets of leveraging these to craft higher-impact marketing strategies. While markets, technologies, and media channels have

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