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Primal Marketing

byMichael Nicholson
HardcovernewAug 2026

About this book

Drawing on 25 years of research, consultancy, and teaching experience in the fast-moving consumer goods sector, Primal Marketing reveal the hard-wired motives driving customer behaviour and the secrets of leveraging these to craft higher-impact marketing strategies.

While markets, technologies, and media channels have

Specifications

ISBN-13
9781041149071
Publisher
Routledge
Format
Hardcover
Condition
new
Published
14 August 2026
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