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Primal Marketing

byMichael Nicholson
188 pagesPaperbackENnewAug 2026

About this book

Drawing on 25 years of research, consultancy, and teaching experience in the fast-moving consumer goods sector, Primal Marketing reveal the hard-wired motives driving customer behaviour and the secrets of leveraging these to craft higher-impact marketing strategies.

While markets, technologies, and media channels have

Specifications

ISBN-13
9781041149057
Publisher
Routledge
Format
Paperback
Pages
188
Language
EN
Condition
new
Published
14 August 2026
Categories
Business & MoneyMarketingScience & MathBehavioral SciencesConsumer Behavior
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