Business Mulligan
About this book
Business Mulligan Volume 1 is a comprehensive guide within the business and economics category designed for small business owners. Jeff Martin addresses the modern struggle of managing complex technology and operational chaos that often traps owners in daily tasks. The book advocates for a shift in perspective, encouraging leaders to work on their business rather than in it by breaking the organization down into manageable systems and individual parts.
The text introduces the Mulligan Method, a strategic approach centered on the cycle of focusing, adjusting, and replaying specific business functions. By analyzing core systems such as attraction, conversion, delivery, and culture, owners can identify which parts require repair or replacement. Business Mulligan Volume 1 provides a framework for owners and their teams to simplify operations, reduce complexity, and reclaim control over their professional and personal lives.