Generation Experience
About this book
Generation Experience, Volume 1, provides a practical roadmap for entrepreneurs navigating the transition into business ownership after age 40. Hunter Leonard addresses the specific challenges faced by professionals who have experienced corporate redundancy or those seeking independence from traditional employment. This business and economics guide focuses on the transition from a corporate career to running a successful small business.
The text outlines eight fundamental skills required to build a sustainable enterprise. Readers learn how to evaluate business ideas, implement strategic planning, and manage essential resources like money and personnel. The book also covers marketing, public relations, and customer focus to ensure long-term growth. As a self-help resource for aspiring business owners, Generation Experience, Volume 1, offers actionable strategies for managing quality and setting professional goals during this significant life stage.
