Seven Billion Banks

Seven Billion Banks, Volume 1, provides a critical analysis of the banking industry in the wake of the global credit crisis. This business and economics title examines how shifting customer expectations and the rise of alternative financial service providers have disrupted traditional banking. Frank Bria argues that the industry must move beyond simple money movement to survive in a competitive landscape.

The text outlines a new business model focused on creating a unique value proposition for every individual. By addressing the impersonal nature, slow response times, and short-sightedness of current institutions, the author proposes a transformation of the status quo. Seven Billion Banks explores the path toward a profitable system that crafts a personalized banking experience for every person on the planet.