# Customer is Key, Vol. 1

By **Milind M Lele**

- ISBN-13: 9780471828594
- Publisher: John Wiley and Sons Ltd
- Format: Hardcover
- Pages: 272
- Published: 12 Nov 1987

## About this book

How can a company maintain both its competitive position and profitability when rivals can imitate products, purchase technology, hire cheaper labor, bypass attempts at government regulation etc. Is the only defense against new and more aggressive competitors the traditional one of cost minimization? Or can American co

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