# The Brutal Truth About Asian Branding, Vol. 1

By **Joseph Baladi**

- ISBN-13: 9780470826478
- Publisher: Wiley
- Format: Hardcover
- Pages: 250
- Published: 18 Feb 2011

## About this book

Connects branding frameworks to the realities of operating in Asia. This title offers a perspective on the challenges Asian CEOs face as they build their businesses and their brands.

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