MyBookBandits

The Brutal Truth About Asian Branding

250 pagesHardcovernewFeb 2011

About this book

Connects branding frameworks to the realities of operating in Asia.

This title offers a perspective on the challenges Asian CEOs face as they build their businesses and their brands.

Specifications

ISBN-13
9780470826478
Publisher
Wiley
Format
Hardcover
Pages
250
Condition
new
Published
18 February 2011
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