A New Handbook of Rhetoric

A New Handbook of Rhetoric, Volume 1, offers a transformative approach to the technical vocabulary of communication studies and linguistics. While rhetorical studies often rely on classical Greek terms like pathos and kairos, this volume examines the limitations and exclusionary effects of these long-standing concepts. By applying the alpha privative to traditional terms, the contributors build a fresh vocabulary for modern rhetorical inquiry. This academic work functions as a critical text within the fields of philosophy and critical theory, challenging the authority of ancient traditions to better understand contemporary discourse.

This collection of essays explores new methods for analyzing media, technology, and current politics through the lens of redefined concepts such as apathy and atopos. As a significant resource for students of rhetoric and literary criticism, A New Handbook of Rhetoric, Volume 1, provides the tools necessary to study values and norms that traditional theory often overlooks. The text bridges the gap between ancient history and modern communication studies, providing a groundbreaking framework for scholarly investigation.