Industrial Strength Design

Industrial Strength Design, Volume 1, provides a comprehensive look at the career of Brooks Stevens, a leading twentieth-century industrial designer. This work of design and business literature explores how Stevens combined engineering, business strategy, and styling to create thousands of iconic products. From the Oscar Mayer Wienermobile to the first windowed clothes dryer, his contributions shaped the modern household and industrial landscape.

The text examines Stevens's influence on consumer culture, including his coining of the term planned obsolescence. This volume features 250 illustrations and detailed studies by Glenn Adamson and other experts. By analyzing his approach to aesthetics and functionality, Industrial Strength Design, Volume 1, serves as a definitive record of a visionary who viewed design as an evolving process tailored to the tastes of tomorrow.