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Business Research Methods, front cover

Business Research Methods

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Format
Hardcover
Pages
496
Published
1991
Publisher
McGraw-Hill Education - Europe

About this book

The story

The Twelfth Edition of Business Research Methods reflects a thoughtful revision of a market standard.

Students and professors will find thorough, current coverage of all business research topics presented with a balance of theory and practical application.

The authors use managerial decision-making as the theme of Busi

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