# Principles of marketing, Vol. 1

By **Kotler, Philip, Armstrong, Gary (Gary M.), Balasubramanian, Sridhar**

- ISBN-13: 9780135413456
- Publisher: Pearson
- Published: 1 Jan 2027
- Language: eng
- Categories: Marketing

## About this book

Principles of Marketing, Volume 1, provides a comprehensive foundation for understanding the modern landscape of marketing. This twentieth edition by Philip Kotler, Gary Armstrong, and Sridhar Balasubram

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