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ENGnewJan 2027

About this book

Principles of Marketing, Volume 1, provides a comprehensive foundation for understanding the modern landscape of marketing.

This twentieth edition by Philip Kotler, Gary Armstrong, and Sridhar Balasubram

Specifications

ISBN-13
9780135413456
Publisher
Pearson
Language
ENG
Condition
new
Published
1 January 2027
Categories
Marketing
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